Four pillars. One clear view of how your agency is adapting to AI.
01
Ambition
Strategy
Strategy and positioning. Whether leadership is actively shaping the agency's AI direction — or letting it shape itself.
02
Ability
People & craft
Creative, strategy and client-facing capability, whether AI is amplifying craft or quietly eroding it.
03
Architecture
Tools, data & workflow
The AI stack, data and workflow, and how deeply AI is woven into delivery.
04
Accountability
Process, governance & impact
Governance and impact. Policies, client disclosure, IP and margin — whether you can prove AI is making the work better, or just hope it is.